About Us
Bringing the Joy of Mithai to Every Home
At Crave International Pvt Ltd, we believe that great food should bring people together, create moments of happiness, and be enjoyed without compromise.
Our journey began with a simple vision: to bring the timeless appeal of Indian mithai to the modern consumer through products that combine great taste, consistent quality, and the convenience of modern packaged foods.
Building on recipes that date back to 1914, we are reimagining how India enjoys its favourite sweets. From much-loved classics like Gulab Jamun and Rasgulla to newer offerings such as Crave Zero Guilt-Free Mithai designed for evolving tastes, we want to make mithai more accessible, dependable, and relevant to today’s generation.
Rooted in Taste. Built for Today.
We see an opportunity to bring India’s diverse and much-loved mithai into a more organised, trusted, and accessible format.
That means paying attention to what matters most: the taste people love, the quality they expect, and the consistency they deserve every time they open a pack.
We are building Crave to be more than a mithai brand. Our ambition is to create a modern Indian food company that brings together the familiarity of much-loved flavours with the standards and convenience of contemporary packaged foods.
Beyond Mithai
Our journey is also taking us into packaged dairy focused on nutrition, allowing us to build a closer connection with one of India’s most essential food categories. We have developed products such as High Protein Paneer, High Protein Skyr, High Protein Milk pushing packaged dairy to nutrition.
By developing capabilities across milk sourcing, processing, and packaged dairy products, we are working towards greater control over quality and consistency. This integrated approach helps us build a stronger foundation for the products we bring to consumers.
Our Commitment
We believe trust is built through everyday choices — the ingredients we use, the care we put into our products, and the consistency with which we deliver.
As we grow, our focus remains on creating products that people enjoy bringing home and feel confident sharing with the people who matter to them.
Crave International Pvt Ltd is building the next chapter of Indian mithai and packaged foods — one product, one pack, and one happy moment at a time.